Appears in
Oxford Encyclopedia of Food and Drink in America

By Andrew F. Smith

Published 2004

  • About

7UP is a soft drink created by Charles Leiper Grigg of St. Louis, Missouri. Grigg created his first soft drink, called “Whistle,” in 1919. Following a dispute with his employers, Grigg quit his job, leaving Whistle behind, and obtained a new position developing soft-drink flavoring agents for the Warner Jenkinson Company. There he developed his second orange-flavored drink, called “Howdy.” Deciding to seek his fortune, Grigg formed a partnership with the financier Edmund D. Ridgway and established the Howdy Corporation in 1920.