Michelle Lawton

Michelle Lawton is the founder of Joyful Plate, which celebrates the joy that food brings to our lives every day. Her consultancy positions food and beverage brands for growth. Michelle has over twenty years of marketing experience, with fifteen years on the client side in brand management with Procter & Gamble, Pepperidge Farm, Lavazza Coffee and Remy Cointreau and five years on the consulting side as senior vice president at Sterling Brands NY. She has managed brand strategy, positioning, qualitative/quantitative research and design planning for clients including Campbell’s, Nestlé, Celestial Seasonings, Ben & Jerry’s, McCormick, Alouette Cheese, Kozy Shack and many others. At Sterling, she was also the creator and team leader of an annual trends presentation to inspire clients. Michelle founded Joyful Plate LLC in 2010 to specialize in food, beverage and lifestyle brands, with a recent focus on leading emerging and start-up brands.