Displays as Marketing Tools

Window and counter displays are invaluable tools for marketing confections. The style of the display can convey various impressions depending on the materials and techniques used. A minimalist display of modern-looking confections placed on mirrors and illuminated by high-intensity lighting gives a very different impression from a traditional-looking selection of chocolates displayed on ornate silver platters and surrounded by velvet and soft, warm lighting or one using rustic wooden boards and surrounded by burlap. Most confectioners choose a style of presentation compatible with the appearance and flavor profiles of their products, depending on whether these are venerable classics, rustic and simple candies, or sleek and modern confections.