ABC, acronym for the weary sentiment ‘Anything But Chardonnay (or Cabernet)’ which encouraged interest in grapes other than the (two most famous) international varieties on the part of both producers and consumers. Rhône varieties were the earliest beneficiaries in the 1980s, but by the 2010s indigenous varieties and alternative varieties, the more obscure the better, were all the rage.
© Jancis Robinson and Oxford University Press 1994, 1999, 2006, 2015