agriturismo, important late-20th-century phenomenon in rural Italy whereby unused or under-used farm buildings, a significant proportion of them on wine farms, are converted, typically with state aid, for tourist accommodation, thereby exposing many thousands of visitors each year to the practicalities of wine production. Spain has seen a similar enoturismo initiative.
ยฉ Jancis Robinson and Oxford University Press 1994, 1999, 2006, 2015
