Argentina: Winemaking and labelling

The export-led drive towards improved quality has forced even the biggest producers of cheap wine into a reappraisal of their winemaking techniques in order to supply international demand for sound varietal wines. This is even more noticeable in better-quality wines, which have benefited from new generations of technicians who have been trained abroad, and the input of foreign consultants. Locals and foreigners co-operate at all levels. Furthermore, there has been an important cultural change. While old schoolers were secretive and competitive, winery owners and winemakers nowadays get together to taste each other’s wines, share experiences and information, and are enthusiastic about wider issues in a sector that is now particularly dynamic.