Appears in

Oxford Companion to Wine

Oxford Companion to Wine

By Jancis Robinson

Published 2006

  • About

Diageo, the world’s largest drinks company, is very much more interested in spirits than wine, and brands above all else. It owns Piat d’Or, Blossom Hill, Beaulieu Vineyard (now singular), and Sterling in California. It acquired the premium California-based Chalone Wine Group from Ch lafite-Rothschild in 2004 but has no obvious wine strategy. Its London fine wine merchant Justerini & Brooks is somewhat anomalous but earns a Royal Warrant.