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Published 2006
Education for wine-producing professionals is discussed under academe and is, naturally, concentrated in the world’s wine regions. Some universities, such as bordeaux, offer courses, especially in tasting, that are open to wine merchants and the general public. There is even more overlap between wine trade education, courses designed specifically for the wholesale and retail trade, and consumer education; the most enthusiastic wine consumers may well want to know more about wine than the less academically inclined wine traders. The Institute of masters of wine, for example, the leading international wine trade educational body which opened its notoriously stiff series of trade examinations to those unconnected with the wine trade in the early 1990s, admitted its first ‘MW’ without any connection with the wine trade, a Hollywood lawyer, in 1993.
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