Wine prices

Appears in

Oxford Companion to Wine

Oxford Companion to Wine

By Jancis Robinson

Published 2006

  • About

The price of a wine is a function of the price of the grapes, the price of labour, the price of a winery or the debt outstanding on it, pricing policy on the part of the producer, pricing policy on the part of any merchants involved in selling it, the cost of transport, bottling, labelling, and marketing, quite apart from any duties and taxation. The interest for the wine producer must be to maximize his or her return on capital, without acquiring a reputation for profiteering.

globalization continues to give bigger retailers increasing power to dictate prices and price points, which has had a generally deflationary effect on retail prices, if hardly an inflationary one on absolute value. See also economics of wine.