Savoie, eastern French alpine region on the border with both Switzerland and Italy, sometimes Anglicized to Savoy, comprising the two départements Savoie and Haute-Savoie together with small parts of neighbouring Ain and Isère. The dramatic countryside is so popular with visitors for both winter sports and summer relaxation that the wines found a ready market and it was rare for them to leave the region. However, 21st-century interest in lighter wines and indigenous varieties has encouraged exports.