Choosing Ingredients

One of the key factors in making flavorful baked goods is using the most flavorful ingredients you can find. Perfect execution with flavorless ingredients will create a nice-looking bread or pastry that will be disappointing once you taste it. As we say at Zingerman’s, “You really can taste the difference.” The following are our recommendations for the most common ingredients in our recipes.

Our basic advice is to use the most flavorful ingredients you can find to make these recipes as special as they can be. Don’t skimp on flavor! Yes, it may cost more, but eaters will appreciate the difference.