Our Biggest Failure

These were all little failures, easy enough to rebound from. Probably our biggest commercial failure ever was our Christmas Cookie Club Box created in 2009. In 2008 we were told about a new novel called The Christmas Cookie Club being written by an Ann Arbor author and mother of a Zingerman’s Roadhouse staff person. It was the story of a group of middle-aged women, friends from college, who had been getting together each year to exchange Christmas cookies while catching up with each other and exchanging life experiences.