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Grilled Cheese Wednesday

Appears in
Zingerman's Bakehouse

By Amy Emberling

Published 2017

  • About
Nearly every week someone asks us to add a menu item as a restaurant might, not really considering what a bakery can do in an 800-square-foot retail shop. Some years ago, in a weak moment, we agreed to buy a press grill and make grilled cheese sandwiches to sell each Wednesday at lunch-time. We felt we were staffed to do it and that the shop could pull it off.

Well, from the start the sandwiches were a success, and we were consistently selling all that we had prepared by 1 p.m. every Wednesday afternoon. Our sales went from 20 a day to 30 to 40 and on and on. After a couple of years, the demand outgrew our ability to grill the sandwiches on two press grills in the Bakehouse, so we developed a plan to grill them on the 12-burner stove that we have in our front BAKE! classroom. Our customers order the sandwiches in our shop and then walk across the courtyard to the classroom to pick them up. Made with sourdough bread, New York Cheddar cheese, and, if you’d like, mustard and tomatoes (“The Works,” also a Jake B. term), the sandwiches make many people happy each Wednesday. They are a favorite of the staff too. Also served on Grilled Cheese Wednesday is classic American creamy tomato soup. It’s definitely a comforting and tasty lunch to look forward to every week.

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