Well, maybe not an overnight hit, but we grew like crazy on Instagram. At first, I just wanted to showcase chefs and cooks that inspired me to cook over open flames. People fell in love with the mission of bringing fire, food, and people together. Soon thereafter, people wanted my recipes and photos to be center stage. I took the leap and started writing recipes, articles, and cooking tips from the lessons I learned along my journey.
It is always a scary moment when you make something yourself, knowing full well that people could love it, hate it, or straight up despise it. Even with the turmoil and judgment you find on social media, I took the leap.