The X-Tudo Burger

In the past ten to fifteen years Brazil has seen massive growth in the popularity of the traditional American hamburger, arguably beginning with one of my favorite spots, the Burger Map, in São Paulo. They used the map in the back of my first book, Hamburger America, and created a menu full of regional burgers from the United States and beyond, using fresh ground beef and appealing to a younger generation. Today in Brazil there are thousands of new burger joints popping up everywhere, serving all sorts of American standards, like smashburgers and Oklahoma fried onion burgers, in an attempt to erase the bad taste (pun intended) the McWendyKings had imported decades earlier.