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Appears in
Professional Cooking

By Wayne Gisslen

Published 2014

  • About
We eat for enjoyment as well as for nutrition and sustenance. Cooking is not just a trade but an art that appeals to our senses of taste, smell, and sight.
“The eye eats first” is a well-known saying. Our first impressions of a plate of food set our expectations. The sight of food stimulates our appetite, starts our digestive juices flowing, and makes us eager to dig in. Our meal becomes exciting and stimulating.
On the other hand, if the food looks carelessly served, tossed onto the plate in a sloppy manner, we assume it was cooked with the same lack of care. If the colors are pale and washed out, with no color accent, we expect the flavors to be bland and monotonous. If the size of the plate makes the steak look small (even if it’s not), we go away unsatisfied.

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