Simplicity

Appears in
Professional Cooking
Professional Cooking

By Wayne Gisslen

Published 2014

  • About
This sounds like a contradiction to the lavishness principle, but it’s not. You need to strike a good balance between the two. Lavishness is not the same as clutter.

  1. Overdesigned, overdecorated food scares people away from eating it.

    How many times have you heard someone say, “Oh, it’s so pretty I don’t want to touch it!” or, “That looks too good to eat”? Even if they don’t say it, they might think it.

    Too much design detracts from the food. Sometimes food is so overdecorated that it no longer looks like food. This completely defeats the purpose. The customer should at least be able to identify the food for what it is.

  2. Excessive garnish is quickly destroyed as customers take portions.