In my first year of farming, an older couple walked by the stand, the woman saying to her man, “I wonder what that is,” pointing to our bountiful kale and chard display. His response: “I don’t know, but I don’t like the looks of it.”
Kale has gone from being the ugly duckling of the farmers’ market to the regal and sought-after swan (and maybe, by the time you read this, on the general outs with everyone again, because we are a capricious bunch). I don’t know if it is because of the bumper stickers, Beyoncé’s sweatshirt, green smoothies, or because our zeitgeist has realized that greens are good. I don’t really care.