Don’t shop hungry or thirsty, but do try tasting mint before going to the supermarket.
Be aware of the various merchandising tricks that supermarkets use to tempt us (and our children) into buying more. Plan your supermarket shopping trip to avoid falling for them. Try shopping beyond the supermarket, if you’d like to reduce your exposure to these strategies.
If shopping online, try to fill half your virtual basket with fruits and vegetables (or buy them elsewhere). Don’t forget to check out the nutritional info, be wary of online marketing tactics, and try to stick to your shopping list.
When reading nutrition labels, scan the traffic light system, read the ingredients list (to help spot ultra-processed foods), and check the nutrition information panel to see if it is low in sugar and saturated fat, and high in fibre and protein.
There are lots of ways that this book can help support you to shop well for less. From meal planning to leftovers, and reducing food waste to being inventive with cheaper ingredients. Try one or two ideas at a time to see what impact they could have on your grocery spending.