Where Did It Come From? What Did It Eat? How Well Did It Live?

These are important questions that supermarket shoppers don’t get to ask. The small-scale farmers and ranchers with whom you will most likely be striking a deal have herds that are smaller than those of the national meat producers, which means more attention and better conditions for the animals during their lifetimes, as well as a more humane end. If an animal sacrifices its life for our table, we owe it this respect. Vote with your wallet! Many of us who eat meat have become disillusioned with the factory-farming process in our country, yet we also intend to keep eating meat—only now we want to eat meat responsibly and fully understand what we are consuming. To this end, Whole Beast Butchery gives you the knowledge you need to exercise a degree of control over your own nourishment, beyond the supermarket.