Martin Morales

Martin was born in Peru but is now based permanently in the UK. A former DJ and founding member of Apple iTunes Europe, he has been cooking since the age of ten. This passion stayed with him throughout his life, and four years ago he decided to drop everything and left his job as the boss of Disney Music to dedicate his life to his love for Peruvian food. Martin created Ceviche Soho from scratch through a series of successful pop-up restaurants and supper clubs in 2012, which kick-started the Peruvian restaurant craze. Then in December 2013, Martin then opened his second restaurant Andina, an all-day restaurant paying homage to the healthy superfoods of the Peruvian Andes. On March 30th Martin then opened Ceviche Old St - a restaurant, bar and contemporary Peruvian art gallery, at the historic Alexandra Trust Dining Rooms in London. Martin is the author of the bestselling cookbook Ceviche: Peruvian Kitchen, which won the Sunday Times Cookbook of the Year. A regular at many foodie festivals and TV cooking shows, he is also involved in a variety of music and arts initiatives including his very own Peruvian music label, Tiger’s Milk Records and Ceviche TV, a YouTube channel which airs weekly Peruvian-inspired short films and recipe tutorials. Alongside this Martin has been a trustee for the Peruvian children’s charity Amantani for several years, and works tirelessly to raise funds through his restaurants and various events.