When Brian was a kid, his favorite flavor of ice cream was Swenson’s Bubblegum. It was pink and had great big penny gumballs in it. He would eat the ice cream first and save the gumballs for the end, going home with a wad of eight or nine gumballs, chomping away on them in the backseat. One of Brian’s goals with Ample Hills was to re-create that flavor, but with all-natural ingredients. It proved a lot harder than he expected. What is the flavor of bubblegum itself? Of course these days, it’s an artificial flavor. But it had to originate somewhere—it had to be based on something real. After some research and experimentation, Brian figured it out! But alas, if you add all-natural pieces of gum to your ice cream, they will disintegrate when you chew them. We’re not sure why, but perhaps there’s something in an artificial gumball that holds it all together, even after being frozen in ice cream.