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Easy
By Brian Smith and Jackie Cuscuna
Published 2014
Once upon a time, in the years and months before we opened the shop, Brian remembers making this flavor for friends and family. There were many who said this was the only thing he needed to make in order to be successful. There were others who strongly disliked it and warned Brian against selling it at all. “It’s burnt.
It’s bitter. People will hate it.” To this day, the flavor continues to polarize. But enough people love it to make it far and away our most popular flavor. Once, on
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