Alauddin’s rich history spans over a century. The original store opened in Dhaka, Bangladesh in 1894 and was founded by a Mr Alauddin of Alauddin Halwai, who arrived from Lucknow in India, famous for its sweet-making. In the 1980s, the company opened their first UK outposts and the Brick Lane store opened in 1990. It soon became a firm favourite amongst locals with its menu of authentic sweetmeats. Roshgolla are one of their best sellers: milk curd dumplings, rolled into sm