Falooda Sundae

In the early days of Malai, I was trying to sell at as many New York City summer street fairs as possible. Back then, the most important day of the year was always National Ice Cream Day in July. It would draw the most number of people, as well as press. In those years, I was nervous about whether our flavors would resonate with wider audiences, but that did not make me any less bold. One year for National Ice Cream Day, I decided we should make falooda sundaes. They were a riff on the popu