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Aunt Jemima

Appears in
Oxford Encyclopedia of Food and Drink in America

By Andrew F. Smith

Published 2004

  • About
Aunt Jemima pancake flour, the first nationally distributed ready-mix food and one of the earliest products to be marketed through personal appearances and advertisements featuring its namesake, was created by combining advances in manufacturing and distribution with popular nostalgia for the antebellum South.

The self-rising pancake flour was created by a pair of speculators, Chris Rutt and Charles Underwood, in St. Joseph, Missouri, in 1889. The duo had purchased a bankrupt mill and planned to make it successful by developing a new product that would spur demand for their flour. Despite their lack of culinary expertise, or perhaps because of it, the two settled on developing a foolproof and less labor-intensive pancake batter that would require only the addition of water. They experimented with a variety of recipes in the summer of 1889 before settling on a mixture of wheat flour, corn flour, lime phosphate, and salt.

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