Wonder Bread

This originally unsliced bread was first baked by the Taggart Baking Company of Indianapolis about 1920. Taggart was acquired by Continental Baking Company in 1925. Wonder Bread was first sold sliced in 1930, and during the decade extensive promotion was carried out on its behalf. Wonder Bread was produced at a full-scale bakery at the New York World’s Fair in 1939 and was the sponsor of popular radio programs. During the 1950s, the tag line “Wonder Bread Builds Strong Bodies 8 Ways” came into use. In the 1960s, when a backlash arose against overly refined food products, Wonder Bread became a prime target for criticism.