Butterfinger

In 1926, Otto Schnering, owner of the Curtiss Candy Company of Chicago, invented the Butterfinger candy bar, a honeycomb-textured, peanut-butter-flavored bar covered with chocolate. The name for the candy bar was reputedly selected in a public contest: “butterfingers” is a term used by sports fans to describe an athlete who muffs an easy catch. Schnering got his new product off to a flying start by including Butterfingers in some of his famous airplane “candy drops,” an idea he originally conceived to publicize the Baby Ruth candy bar. The Curtiss Candy Company was sold and ended up as an RJR Nabisco brand. In 1989 Nestlé bought Butterfinger brand. Nestlé has co-branded with others; Butterfinger candy bits, for instance, are included in Duncan Hines Candy Shop Brownies.