Drive-Ins

“People in their cars are so lazy that they don’t want to get out of them to eat!” The proclamation still rang as true at the end of the twentieth century as it did when the candy and tobacco magnate Jessie G. Kirby first uttered the words in 1921. At the time he was trying to interest Reuben W. Jackson, a physician from Dallas, Texas, in investing in a new idea for a roadside restaurant—a sort of fast food stand, although he did not call it that.