Frozen Food: Frozen Food Comes Home

Frozen foods were marketed from the beginning as equal in flavor to and superior in convenience to fresh foods. With the new technology, seasonal foods such as strawberries, once available only during a short growing season, could be purchased anywhere and at any time during the year. A major problem for consumers, and therefore the industry, was where to put the foods once they were brought home. Freezers for the home were still considered luxuries. Refrigerators of the period generally offered enough freezing space to hold only a few trays of ice. Iceboxes, another American invention, were still quite common, as was residential ice delivery. It was not until after World War II that this situation changed.