Marketing

Food marketing brings together the producer and the consumer. It is the chain of activities that brings food from “farm gate to plate.” Farmers’ markets are a simple method of marketing whereby a farmer grows food and sells it directly to consumers. More highly processed foods, however, such as breakfast cereal, are marketed with a more sophisticated system: a farmer grows wheat and sells it to a miller, who processes the grain and sells it to a cereal company. The cereal company adds various ingredients and bakes, packages, and ships the product to warehouses, which distribute the cereal to grocery stores and food services.