Moon Pie

About 1917, the Chattanooga Bakery began selling the Moon Pie, a novel chocolate-coated treat consisting of two large, soft round cookies (similar to graham crackers) with a marshmallow filling in between. Earl Mitchell Sr. claimed to have invented it based on what coal miners said they wanted in a snack. It was also called the marshmallow sandwich. The term Moon Pie was not copyrighted until 1930, but its success as a commercial product was immediate. By the 1950s, it was so successful that the Chattanooga Bakery produced nothing else. Chattanooga Bakery has extended the product line with Mini Moon Pies, Double and Single Deckers, and Fruit-Filled Moon Pies. The Moon Pies remain popular in the South, where they are traditionally consumed with RC Cola.