Nabisco

The Nabisco brand is perhaps best known for the cookies and crackers it manufactures and sells, among them Uneeda Biscuits, Oreos, Fig Newtons, Social Tea Biscuits, and Premium Saltines, but the company also contributed to the development of mass marketing in America by making freshness a selling point and distributing products directly to retailers. In 1898, at Adolphus W. Green’s urging, the National Biscuit Company (NBC) was incorporated in Jersey City, New Jersey, established through the merger of the American Biscuit and Manufacturing Company, the New York Biscuit Company, and the United States Baking Company. Green sought to maximize profits through high-volume business, an unusual concept at a time when few food manufacturing companies sold nationally. This merger unified much of the biscuit business and led to the creation of a national brand name.