Taco Bell

During the early 1950s, few Americans outside California and the Southwest knew what a taco was. In the early twenty-first century Mexican American food is one of America’s fastest-growing cuisines. Although there are many reasons for this change, one was the Taco Bell fast food chain launched by Glenn Bell.

Bell operated a one-man hamburger and hot dog stand in San Bernardino, California, but he liked eating Mexican take-out food. Taco stands dotted the southern California landscape, but none offered fast food. Bell developed ways to improve the efficiency of preparing Mexican food. At the time, taco shells were made by frying soft tortillas for a few minutes. Bell invented a prefabricated hard taco shell that did not have to be fried, thus saving time on each order. Bell also developed procedures for accelerating service.