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Oxford Companion to Sugar and Sweets

By Darra Goldstein

Published 2015

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In 1905 twenty-three-year-old Walter Diemer, an accountant for Fleers Chewing Gum Company, tried to improve on his boss’s 1906 Blibber Blubber, a failed attempt to make bubblegum. Diemer hit on the perfect formula by accident, and distinguished the lucky batch with the last drops of food coloring in his house. Red turned pink in the test batch and thus was established the traditional soft pink color of bubblegum. Diemer summed up the importance of his work: “I’ve done something with my life. I’ve made kids happy around the world.” The Guinness Record for the world’s largest bubblegum bubble was set in 2004 at a remarkable 20 inches in diameter.

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