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Published 2015
In the United States, the lowest end of the manufactured candy trade came to be known as “penny candy.” It was cheap, plentiful, and made to appeal to a child’s eye. Licorice, marshmallows, suckers, kisses, caramels, jellies, and more could be had at the candy shops found around every corner, several pieces to the penny. In the golden age of penny candy, from about 1880 to the early 1930s, children were significant buyers of candy for their own immediate consumption, and penny candies made for and sold directly to children were a significant portion of the candy market. See penny candy.