Appears in

Oxford Companion to Sugar and Sweets

Oxford Companion to Sugar and Sweets

By Darra Goldstein

Published 2015

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Japan is the largest confectionery market in Asia, famous for its traditional “Japanese sweets” (wagashi). It is also the largest consumer of chocolate in Asia. The perception that Japanese prefer confections that are less sweet than Western varieties is supported by the country’s relatively low rate of sugar consumption.