Label
All
0
Clear all filters

Shape Symbolism in Action

Appears in
Oxford Companion to Sugar and Sweets

By Darra Goldstein

Published 2015

  • About
Foods are typically rated as tasting sweeter when they are served in a round format rather than a more angular one. Such an observation may help to explain why consumers complained following the introduction of the new, rounder Cadbury Dairy Milk chocolate bar in 2013, saying that the confection tasted sweeter following its change in shape. Mondelēz International, the company that currently makes the product, asserts that the recipe hasn’t changed. In the future, food companies may be able to use the cross-modal correspondence between roundness and sweetness to enhance the design of their product offerings.

Become a Premium Member to access this page

  • Unlimited, ad-free access to hundreds of the world’s best cookbooks

  • Over 160,000 recipes with thousands more added every month

  • Recommended by leading chefs and food writers

  • Powerful search filters to match your tastes

  • Create collections and add reviews or private notes to any recipe

  • Swipe to browse each cookbook from cover-to-cover

  • Manage your subscription via the My Membership page

Download on the App Store
Pre-register on Google Play
Best value

Part of

The licensor does not allow printing of this title