Label
All
0
Clear all filters

Cross-Cultural Differences in the Shape of Sweetness

Appears in
Oxford Companion to Sugar and Sweets

By Darra Goldstein

Published 2015

  • About
Intriguingly, recent cross-cultural research has highlighted the fact that not everyone experiences the same cross-modal associations when it comes to the shape of taste. The semi-nomadic Himba tribe of Namibia, for instance, actually shows the opposite pattern of results from Westerners, associating sweetness (as in milk chocolate) with angularity. Further research is needed in order to determine why this should be so.

Charles Spence

  1. Bremner, Andrew, Serge Caparos, Jules Davidoff, Jan de Fockert, Karina J. Linnell, and Charles Spence. “‘Bouba’ and ‘Kiki’ in Namibia? A Remote Culture Make Similar Shape-Sound Matches, but Different Shape-Taste Matches to Westerners.” Cognition 126, no. 2 (2013): 165–172.
  2. Spence, Charles. “Unravelling the Mystery of the Rounder, Sweeter Chocolate Bar.” Flavour 2 (2013): 28. http://www.flavourjournal.com/content/2/1/28 (accessed 7 October 2014).
  3. Spence, Charles, and Betina Piqueras-Fiszman. The Perfect Meal: The Multisensory Science of Food and Dining. Chichester, U.K.: Wiley-Blackwell, 2014.

Become a Premium Member to access this page

  • Unlimited, ad-free access to hundreds of the world’s best cookbooks

  • Over 150,000 recipes with thousands more added every month

  • Recommended by leading chefs and food writers

  • Powerful search filters to match your tastes

  • Create collections and add reviews or private notes to any recipe

  • Swipe to browse each cookbook from cover-to-cover

  • Manage your subscription via the My Membership page

Download on the App Store
Pre-register on Google Play
Best value

Part of

The licensor does not allow printing of this title