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Oxford Companion to Sugar and Sweets

Oxford Companion to Sugar and Sweets

By Darra Goldstein

Published 2015

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Twinkies, officially Hostess Twinkies, the small, mass-marketed, extra-sweet, oily, packaged snack cakes, have one of the most recognizable brand names in American consumer product history. Infamous for their 45-day shelf life, and for the long list of artificial ingredients making that shelf life possible, Twinkies are known to many as the epitome of processed food. Fittingly, the Twinkies label touts color and texture, not flavor or taste, with a banner proclaiming “Golden sponge cake with creamy filling.” Foodies may deride them, but Twinkies sell by the hundreds of millions every year, as they have for generations.