America Now

Appears in

Oxford Companion to Sugar and Sweets

Oxford Companion to Sugar and Sweets

By Darra Goldstein

Published 2015

  • About
In the twenty-first century, America’s populace has become increasingly Balkanized into niche markets based on income, education, lifestyle, ethnicity, age, and gender. Both televised food shows and social media have created a dedicated minority obsessed with food trends. A small but visible reaction to mass-produced desserts has produced artisanal cupcakes, gourmet ice cream shops, four-dollar doughnuts, and ultra-premium versions of Ring Dings and Mars Bars. As this list indicates, many of these sweets pay homage to the industrially formed tastes of American children. For the overwhelming majority, the American sweet tooth continues to be defined by the likes of corporations such as Unilever, General Foods, and Coca-Cola.