Crise Viticole, la

Appears in

Oxford Companion to Wine

Oxford Companion to Wine

By Jancis Robinson

Published 2006

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crise viticole, la, widely used phrase for France’s wine crisis of 1907 (see languedoc) and also that of the early 21st century resulting from plummeting wine sales both at home and abroad. Sales stagnation affected not just the Languedoc with its huge volumes of surplus vin de table and vin de pays and its notoriously militant vignerons, but also appellation d’origine contrôlée wines, notably muscadet and to a lesser extent beaujolais and the less favoured parts of bordeaux. champagne seemed relatively unscathed, leading to increased attempts to develop brands of French still wines.