Custom Crush Facility

American term for a winery specializing in vinifying grapes on behalf of many different vine-growers, typically those without their own winemaking equipment. The various wines are kept separate and marketed by the growers under their own labels. Such operations have played an important part in establishing ambitious new wine producers, as in california and Long Island in new york, and indeed whole new wine regions such as Marlborough and Central Otago in new zealand, where new or small-scale growers can ill afford to build their own wineries.