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Investment in Wine: Suitable wines for investment

Appears in
Oxford Companion to Wine

By Jancis Robinson

Published 2006

  • About
The factors that make wine a worthwhile investment are numerous and complex. For one thing, political and economic auguries, specific market conditions, and likely future trends need all to be taken into account. Purchasing is usually best done in a buyer’s market when conditions allow investors to take advantage of low prices such as occurred in the mid 1970s following the Bordeaux crisis, or during a glut as occurred at the end of the 1980s. A period of relatively high inflation, too, in contributing towards the creation of demand and putting pressure on supplies, such as occurred at the end of the 1960s and early 1980s, may also help bring about the desired preconditions for investing in wine. The emergence of new secondary fine wine markets such as the 21st century phenomenon of the Asian fine wine market can also promote capital growth in wine.

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