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Flops and Maybe Even Failures

Appears in
Zingerman's Bakehouse

By Amy Emberling

Published 2017

  • About

I’ve learned that flops and failures aren’t really a bad thing. From a failure can come intense concentration, motivation, and focus on never going to that spot again. Recovering from failure builds resiliency for the future. Amy says that in business and in life it’s good to fail early and fail small. It allows us to learn how to fail and how to recover effectively. I’d have to agree. Failing big can help too, though.

For me an early and big failure came in 1985 when I opened another Monahan’s Seafood Market, with my business partners Paul Saginaw and Michael Monahan, in Farmington Hills, Michigan, a community about 30 miles northeast of Ann Arbor. Our little shop was beautiful and located in a growing and affluent community surrounded by thousands of young professionals living in nearby apartments and condos. What could go wrong?

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