Unexpected Successes, Surprising Controversies, and Stunning Flops

Frank: Baking and business aren’t always as predictable as we’d like. Sometimes we think we’re creating something that people will love, and it’s a total flop. Other times, we do something on a whim and it turns into a great success. And then there are the few times when we manage to hit a nerve that we didn’t know existed and we find ourselves either baking something in great demand or the recipient of scathing complaint letters. This chapter is a compilation of surprising outcomes, good and bad, and the recipes related to them.