Baker Bettie is Born

Appears in
Baker Bettie's Better Baking Book

By Kristin Hoffman

Published 2022

  • About

Within a few months, my online cookie business had more orders than I could handle as a side hustle. I quickly realized that I did not want to be a production baker, but I still wanted a reason to be baking. So in 2011, I decided to start a baking blog, BakerBettie.com, to document all of the things I was learning and creating. At this point, maybe I should go ahead and tell you that my real name isn’t Bettie. My name is actually Kristin. So who is “Baker Bettie?”

“Baker Bettie” is my alter ego for the blog, and over the years, she has become a part of me. I am Bettie and Kristin; we are one and the same. “Baker Bettie” brings a bit of nostalgia for the desserts and baked goods you might remember growing up with. I want the process of learning to bake to feel comforting and approachable. I think a warm retro feel helps with this. People remember their grandma mixing cookie dough in her Pyrex bowl, and they feel a bit more relaxed when they see me doing the same.