Peter Gott is one of those guys who doesn’t need much PR. If you have witnessed his array of pork and wild boar products in London’s Borough Market or Liverpool and Manchester farmers’ markets, served by staff in bowler hats, you will know exactly what I’m on about. He has taken the tradition of Cumbrian ham-making to another level. While wandering, around the market for inspiration, I regularly buy a few rashers of his wild boar bacon and sausages, and occasionally a homemade pie to snack on, but Peter’s business is more about the raw ingredient, the beast itself.