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Writing a Restaurant Menu

Appears in

By Andrew Dornenburg and Karen Page

Published 1996

  • About
As opposed to writing a set menu for a single meal, writing a restaurant menu is all about giving one’s customers choices—ones that are likely to please them, and ones that the restaurant will be able to fulfill, in most cases, for an entire season.

It’s mostly the latter constraint that prompts Daniel Boulud to confess, “If it were up to me, I would not have an à la carte menu. I would just cook every day whatever I could buy, and have a limited menu of maybe four appetizers, four main courses, and four desserts—and have them change all the time.” The varied demands of Restaurant Daniel’s customers, however, dictate a much longer menu. “There’s a difference between this dream and reality,” Boulud admits.

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