False > When 70 percent cocoa is shown on the label of a bar, the remaining percentage indicates the sugar. One might think that the more cocoa there is, the less sugar. However, the cocoa itself varies greatly in taste. Some beans produce a mellower, sweeter chocolate than others. Consequently, there are some 80 percent cocoa chocolates that are quite inedible, and some 85 percent cocoa chocolates that are powerful and aromatic without being bitter.